Tuesday 15 August 2023

Never say Goodbye to Lost Clients

We had a very welcome visitor last month. A client we helped since their start up has grown very successfully and now uses their satellite tech office to continue the work we began. This includes a re-vamped website, graphic design and social media.

Yet, occasionally, they return for assistance. For example, a re-worked logo a few months ago and, recently, an urgent graphic design job because the member of staff who usually creates their newsletters was on leave. They are happy to use The BPc as their backup force and we did not have to recruit to cope with the amount of work they generate on a daily basis.

You may ask why we didn't want to recruit and keep the client. It was never going to happen. Unlike when they started out, they have invested in a tech department and marketing personnel - why would they want to pay an agency?

We often have ex-regular clients come back for ad-hoc jobs. It's a great feeling to know that they still think highly of us.

On this topic, take a look at a previous post about returning clients.

And if you want to know more about how our business has changed, read 'Going with the Flow'.


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