Showing posts with label SEO. Show all posts
Showing posts with label SEO. Show all posts

Tuesday, 30 April 2024

So Long and Thanks for all the Fish...

In 2007, SunSeeker Doors asked The BPc to review their website and internet standing. 

The website had massive room for improvement and their internet presence was negligible. This was a project we looked forward to undertaking. 

At the time, SunSeeker Doors was the only British company to be manufacturing and installing bi-folding doors with aluminium frames. This product was so innovative that, for the next couple of years, people were searching for 'folding sliding doors'. SunSeeker Doors also had a frameless version of the product, suitable as room dividers or external enclosures, referred to a 'frameless glass doors' or 'glass curtains'. 

As good as they were within their field, they had no experience of internet promotion and marketing. The BPc, with over ten years' internet experience at that time, was appointed for this role -public  awareness of the SunSeeker Doors company began to grow; it was usually in top spot on Google for related searches. 

Staying ahead of the market. In 2009/2010, their new product was launched - UltraSlim slide and turn doors; essentially the same benefits as bifold doors but with ultra slim frames as there was no longer any requirement to accommodate door hinges. Once more, this unique, innovative design required help  to become 'famous' as the next generation of contemporary lifestyle, as bi-folding doors were beginning to flood the UK from European manufacturers. No other company in the world offered virtually frameless slide and turn doors that confirmed to British Standards and housing regulations.

UltraSlim slide pivot doors

Over the years, The BPc has re-vamped the SunSeeker Doors website three times, has continuously maintained it, set up their social media, created videos plus spin-off websites for their sister company and their salespeople. We've also designed printed materials and run their ad campaigns, first on Google, then on Meta. As their virtual Marketing department, we were responsible for loads of other stuff, far too much to mention. 

When a new generation of management took over the company last year, we continued with the projects whilst working with the new (more internet-savvy) team until they were ready to take over the tasks we had been providing, bringing them in-house. 

The date of our 'parting of the ways' is almost upon us. It was a pleasure working with them and we wish SunSeeker Doors every success for the future. 

Bifold door installation from 2012: 



UltraSlim doors demo from 2013:




Title is taken from a Douglas Adams novel.

Thursday, 24 February 2022

SEO & Social Media Clients

In addition to Website Design, The BPc offers a range of internet business services. 

Search Engine Optimisation (SEO) is tailored to each clients' business needs. It may require on-page content optimisation, updating websites to meet current technology standards and compliancy with government guidelines or it could be using social media to reach a wider audience to link to their websites.

We may also assist with keeping their news blog up to date. Linking to useful information is a great way of attracting people from social media and other websites.

A number of our current projects are for clients who need (or just want) assistance with setting up social media accounts, customising in line with company style and/or regular news posted across various media. Depending on their suitability, this might involve Twitter, LinkedIn, Instagram, Facebook, Tumbler and/or YouTube.

Creating and editing video presents an issue to some clients but it can be extremely useful for engaging new visitors. Shorter videos are widely favoured on social media and longer ones are ideal for YouTube.

  • We set up a Facebook page for SunSeeker Doors and they now have over 3,000 followers.
  • Our YouTube video views for SunSeeker Doors exceed 70,000 views. 
  • We set up a Facebook page for A White Rolls Royce and they now have over 3,500 followers.
  • We recently set up Social Media accounts for:
    • Ugley Village Hall;
    •  Ian Cummins, Author and Novelist.

Ugley Village Hall Ian Cummins The Wrong Briefcase

If you are considering using social media for your company, we say yes, do it. And if you'd like our assistance because you just don't have the time or inclination, we can help with promoting your business. let us know!

Contact bp@TheBPc.uk

 

 

Tuesday, 4 August 2020

Equipment Supplier to Dental Practices

The BPc has been working with dpsdental.co.uk to optimise their content for improved website visibility. Since May, visitor numbers to their website have increased each month.
  • May to June 25% increase;
  • June to July 66% increase;
  • August is looking promising so far.
DPS supplies dental equipment to dentists and dental practices. Products focus on patient comfort and care and the latest techology for great-looking teeth. Some of these are:
The dental evacuator (or extractor) is currently offered at a discount, as it is essential for patients' welfare during the current pandemic. Using this and other cleansing equipment, such as air sterilizers, the dental surgery should remain virus-free.

Dental visits can be traumatic for many people. DPS supplies a range of comfort cushions, blankets and other items to help relax patients during their appointments.

Teeth veneers are a game-changer for people who feel embarrassed by their teeth. If you would like to smile with confidence, ask your dentist to contact DPS dental for details of the direct veneer system. It is minimally invasive and dentists can veneer teeth in a single pain-free visit in around 2 hours.

DPS dental supplies