In-house Social Media Management

A tale of three companies. 

The BPc set up social media for a client in 2018 and, a few months ago, they took the task in-house. They have posted regular, informative posts to Linked-In but other social media was ignored. A few days ago, for whatever reason, there must have been a light-bulb moment and we were asked to (again) supply the login details to a newly appointed employee, which we have done, and we look forward to seeing their posts on other social media. 

In contrast, another client who took their social media house earlier this year has made amazing progress. 

Companies who respect the potential of social media and make time for it in-house will create more followers - but it doesn't stop there. Encouraging interaction with those followers will grow their presence even more. This has the main difference between those two companies (above), this year. And, although we no longer have contracts with them, we are happy to offer guidance.

The third company is a small, local business. The owner is aware of social media but has no desire to be involved with it, adding it to the tasks to be undertaken by the main employee. We offered to assist for a short period, no fee, no strings, as the employee was managing one post every week or two on Facebook and Instagram but no posts at all on their Linked-In or X accounts.

However, the owner insisted that the employee should continue, unaided, as that was part of his job. 

There are pros and cons to this. Professional assistance - FREE - would have helped set the employee on the path to improvement. However, handling social media in-house is usually the best solution, when done well. 

Where do we fit in? If you don't have the resources in-house, we can tide you over for as long as you need. whether it's a few weeks or years. Just contact us and say 'Hi' via the comments below or our contact page: thebpc.uk

So Long and Thanks for all the Fish...

In 2007, SunSeeker Doors asked The BPc to review their website and internet standing. 

The website had massive room for improvement and their internet presence was negligible. This was a project we looked forward to undertaking. 

At the time, SunSeeker Doors was the only British company to be manufacturing and installing bi-folding doors with aluminium frames. This product was so innovative that, for the next couple of years, people were searching for 'folding sliding doors'. SunSeeker Doors also had a frameless version of the product, suitable as room dividers or external enclosures, referred to a 'frameless glass doors' or 'glass curtains'. 

As good as they were within their field, they had no experience of internet promotion and marketing. The BPc, with over ten years' internet experience at that time, was appointed for this role -public  awareness of the SunSeeker Doors company began to grow; it was usually in top spot on Google for related searches. 

Staying ahead of the market. In 2009/2010, their new product was launched - UltraSlim slide and turn doors; essentially the same benefits as bifold doors but with ultra slim frames as there was no longer any requirement to accommodate door hinges. Once more, this unique, innovative design required help  to become 'famous' as the next generation of contemporary lifestyle, as bi-folding doors were beginning to flood the UK from European manufacturers. No other company in the world offered virtually frameless slide and turn doors that confirmed to British Standards and housing regulations.

Over the years, The BPc has re-vamped the SunSeeker Doors website three times, has continuously maintained it, set up their social media, created videos plus spin-off websites for their sister company and their salespeople. We've also designed printed materials and run their ad campaigns, first on Google, then on Meta. As their virtual Marketing department, we were responsible for loads of other stuff, far too much to mention. 

When a new generation of management took over the company last year, we continued with the projects whilst working with the new (more internet-savvy) team until they were ready to take over the tasks we had been providing, bringing them in-house. 

The date of our 'parting of the ways' is almost upon us. It was a pleasure working with them and we wish SunSeeker Doors every success for the future. 

Bifold door installation from 2012: 

UltraSlim doors demo from 2013:

Title is taken from a Douglas Adams novel.