Never say Goodbye to Lost Clients

We had a very welcome visitor last month. A client we helped since their start up has grown very successfully and now uses their satellite tech office to continue the work we began. This includes a re-vamped website, graphic design and social media.

Yet, occasionally, they return for assistance. For example, a re-worked logo a few months ago and, recently, an urgent graphic design job because the member of staff who usually creates their newsletters was on leave. They are happy to use The BPc as their backup force and we did not have to recruit to cope with the amount of work they generate on a daily basis.

You may ask why we didn't want to recruit and keep the client. It was never going to happen. Unlike when they started out, they have invested in a tech department and marketing personnel - why would they want to pay an agency?

We often have ex-regular clients come back for ad-hoc jobs. It's a great feeling to know that they still think highly of us.

On this topic, take a look at a previous post about returning clients.

And if you want to know more about how our business has changed, read 'Going with the Flow'.

New campaign for long-standing client

SunSeeker Doors' new campaign, "Out with the Old - In with the New", is to remind people that, even though times are economically tough, your property is your biggest asset and some upgrades could help reduce energy costs.

For example, if you have ancient wooden French doors or old PVC sliding doors, do they let in cold air? SunSeeker Doors' UltraSlim glass doors are thermally compliant and would contribute towards heat loss, therefore, helping to reduce your heating costs. 

They also provide room divider doors and external enclosures, which could reduce draughts in certain circumstances.

Finally, money spent on upgrading your home is money worth investing, right? 

This?

Or this?

Take a look at sunseekerdoors.co.uk

Another New Book from our Client

 

Ian Cummins' debut book recounted his working life as an international IT salesman. Encouraged by the book's sales and kind comments from readers, he embarked on his first full-length novel, The Wrong Briefcase (2022) and, a year later, published his second novel, My Time Again (2023). 

My Time Again by Ian Cummins

His latest book is a time-travel story of a man living his adult life twice. The second time around, his priorities were influenced by his experiences from his first life and so he made different choices. He became involved in changing major disasters and the scientific pursuit of how time travel might work. 

My Time Again is a medium-paced mystery-drama with a little of everything: action and intrigue plus modern history from 1970 to the present day. The character has a typical British understated sense of humour. 

The Wrong Briefcase by Ian Cummins

Ian's previous novel was a 'cosy crime' genre. One man loses a briefcase full of cash, another finds it and keeps it. The story follows both their lives in parallel, introducing well-described characters that could be someone you've met ... and, of course, there's a twist at the end.

Available from Amazon Books/Kindle.

New Novel from Author/Client

Author Ian Cummins is writing his third book. The first was a memoir of his working life as a globe-trotting salesman and the others are novels (the next one scheduled to be released around the turn of the year). 

This year's publication is a gentle mystery, mainly set around London and the home counties, titled The Wrong Briefcase. The characters develop well as the story unfolds and there is an interesting and satisfying conclusion. 

The story begins with one of our characters finding a briefcase full of cash then follows his journey as well as that of the family who lost it. There are many twists and turns as their lives change.

It's a well-researched, well-written novel and definitely worth reading.

50% of profits from all sales of Ian's books are donated to charity. 

Follow Ian for more updates: 

• Web/blog
• Instagram
• Facebook
• Tumblr
• LinkedIn
• Twitter

Or buy thebook!

Designer Villas Continues to Develop New Luxury Homes

Following the lull during various Covid lockdowns, Designer Villas has actively renewed marketing activity on their social media.

Their Twitter account has been updated with their latest post, as has their Facebook page. A new Instagram has been set up for them to use.

Follow Designer Villas on social media:

• Designer Villas on Twitter
• Designer Villas on Facebook
• Designer Villas on Instagram

Now is a good time to buy a home in Spain... and Costa Blanca is an easy-to-reach destination. Did you dream a home or holiday getaway in the Spanish sun for yourselves or as an investment with a high investment yield? Were your plans put on hold due to the global financial crisis or Covid? Reports are generally optimistic that things are continuing to change for the better. Predictions vary but price rises for Spanish property are considered to be set to increase this year.

 

The client has one brand new luxury property under construction and unsold at the moment - check it out on their social media accounts. 

We all need a holiday!

SEO & Social Media Clients

In addition to Website Design, The BPc offers a range of internet business services. 

Search Engine Optimisation (SEO) is tailored to each clients' business needs. It may require on-page content optimisation, updating websites to meet current technology standards and compliancy with government guidelines or it could be using social media to reach a wider audience to link to their websites.

We may also assist with keeping their news blog up to date. Linking to useful information is a great way of attracting people from social media and other websites.

A number of our current projects are for clients who need (or just want) assistance with setting up social media accounts, customising in line with company style and/or regular news posted across various media. Depending on their suitability, this might involve Twitter, LinkedIn, Instagram, Facebook, Tumbler and/or YouTube.

Creating and editing video presents an issue to some clients but it can be extremely useful for engaging new visitors. Shorter videos are widely favoured on social media and longer ones are ideal for YouTube.

• We set up a Facebook page for SunSeeker Doors and they now have over 3,000 followers.
• Our YouTube video views for SunSeeker Doors exceed 70,000 views. 
• We set up a Facebook page for A White Rolls Royce and they now have over 3,500 followers.
• We recently set up Social Media accounts for:
• Ugley Village Hall;
•  Ian Cummins, Author and Novelist.

 

If you are considering using social media for your company, we say yes, do it. And if you'd like our assistance because you just don't have the time or inclination, we can help with promoting your business. let us know!

 

 

Website for Maintenance Services

Quite some time ago, we were asked to set up a basic website for a small company that provides maintenance services, which we did. Not much happened with it for a while but there are now a few examples of work undertaken, e.g.

• Patio & Driveway W-i-P
• Stud Wall Creates Another Room
• Garden Project
• Client Testimonial
• Completed Patio Deck
• Decking Project
• Building & Maintenance Work
• Growing Vegetables
• Examples of Garden Work
• Who we are. What we do.

We have seen some of the work undertaken and are very impressed with the service, quality and pricing. If you have a project from the south midlands to the northern home counties, take a look at the website Junction42Services.co.uk. 

 

 

Collaborating on Websites

As small businesses diversify and specialise in various aspects of internet presence and promotion services, some of our recent websites are a result of collaborations with associates.

Towards the end of last year, The BPc worked with Professional Solutions and Simon Inc to produce a website for a London-based charity, Spark!

Simon Inc created the corporate design - colours, layout, etc., and Professional Solutions built a robust WordPress system, a content managment system that enables the client to update their own content, news items, etc.. The BPc set up optimisation for the website pages and prepared the bespoke training documentation. Each of us provided three months' client support.

For such a large undertaking, it was priced keenly (well, it's a charity) and their feedback was good.

Other projects between the three of us are currently in hand.

We have also worked on projects with Professional Solutions and Gardiner Design (like Simon Inc, they are branding and design specialists). These included the An Cos Sheildaig, a luxury self catering house in the Scotting Highlands. Once again, The BPc optimised the site content and assisted with social media.

Book Authors - writing, publishing, promoting.

At The BPc, we've written many blogs and articles but starting to think about writing a book is far too daunting to contemplate.

However, we are delighted to assist new authors with their publicity, even though there is virtually no financial incentive for us. The same often goes for film-makers, musicians, theatre and comedy.

In January 2014, we worked with new author Colin Lord to proof-read and publish his first novel - a crime thriller titled When the Odds are Evens. Colin was part-way through the sequel A Diamond to Kill For when, tragically, he bacame seriously ill and died. 

We assisted another author with setting up his social media, which he is now using fairly regularly. We also advised with his iphone 'selfie' video, which we edited and uploaded to YouTube. Take a look (and a listen!) below: