Tuesday 30 April 2024

So Long and Thanks for all the Fish...

In 2007, SunSeeker Doors asked The BPc to review their website and internet standing. 

The website had massive room for improvement and their internet presence was negligible. This was a project we looked forward to undertaking. 

At the time, SunSeeker Doors was the only British company to be manufacturing and installing bi-folding doors with aluminium frames. This product was so innovative that, for the next couple of years, people were searching for 'folding sliding doors'. SunSeeker Doors also had a frameless version of the product, suitable as room dividers or external enclosures, referred to a 'frameless glass doors' or 'glass curtains'. 

As good as they were within their field, they had no experience of internet promotion and marketing. The BPc, with over ten years' internet experience at that time, was appointed for this role -public  awareness of the SunSeeker Doors company began to grow; it was usually in top spot on Google for related searches. 

Staying ahead of the market. In 2009/2010, their new product was launched - UltraSlim slide and turn doors; essentially the same benefits as bifold doors but with ultra slim frames as there was no longer any requirement to accommodate door hinges. Once more, this unique, innovative design required help  to become 'famous' as the next generation of contemporary lifestyle, as bi-folding doors were beginning to flood the UK from European manufacturers. No other company in the world offered virtually frameless slide and turn doors that confirmed to British Standards and housing regulations.

UltraSlim slide pivot doors

Over the years, The BPc has re-vamped the SunSeeker Doors website three times, has continuously maintained it, set up their social media, created videos plus spin-off websites for their sister company and their salespeople. We've also designed printed materials and run their ad campaigns, first on Google, then on Meta. As their virtual Marketing department, we were responsible for loads of other stuff, far too much to mention. 

When a new generation of management took over the company last year, we continued with the projects whilst working with the new (more internet-savvy) team until they were ready to take over the tasks we had been providing, bringing them in-house. 

The date of our 'parting of the ways' is almost upon us. It was a pleasure working with them and we wish SunSeeker Doors every success for the future. 

Bifold door installation from 2012: 



UltraSlim doors demo from 2013:




Title is taken from a Douglas Adams novel.

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