Thursday, 14 June 2018

Using Videos for Promotion

Recently, our clients have started using video to promote their products and asked us for assistance. This ranges from being provided with 'walkabout' footage from a client's iphone to being asked to direct and edit a series of promotional shorts at clients' offices.

This year, we've enlisted the services of a young filmmaker whose experience includes directing, cinematography, lighting, camera, editing, etc.

The first video we asked him to edit was filmed in Ireland on an iphone. The next video, for the same company, was to be filmed in their London offices featuring an 'interview' with the Chief Investment Officer answering some set questions.

There are some difficulties with filming in a small bright space in a busy open office environment. Available backdrops included two sides with windows and other distractions, whilst the other two sides had reflective glass in the form of a screen and a large, fixed, framed print. There were difficulties with sound, too - not just from within the office (chatter, telephones, etc.) but from major building works immediately outside the window.

A couple of hours later, there were four or five takes from which to edit the best bits together. Back at the editing desk, this took another couple of hours for a clean version to be published. The finished results are below.



The videos have been published to the company's various social media accounts, as part of our website promotions services for clients. The BPc is not a full-on video producer.

Client: www.alphabetapartners.co.uk follow www.twitter.com/ABPartnersUK


Wednesday, 1 November 2017

Website Upgrade for Dawn Driving Tuition

Six years ago, in 2011, we hand-coded a nice little website for a female driving instructor in Kent. Dawn decided to  stop working for a large driving school and set herself up as an independent instructor. With an impressive pass rate to shout about, she ordered a car and asked The BPc to design a unique and memorable logo for the livery.



The optimised website was launched then we set up social media and other links to increase the website's chance of a good position for selected search terms. It worked well and Dawn has never looked back.

We advised Dawn a while back that the site may begin to slip down the charts due to preferred new technology, particularly 'mobile friendly' guidelines from Google. We also suggested that if she had a WordPress CMS website rather than bespoke code, she could manage her own updates (e.g. prices) with some brief training, without having to pay HTML programmers!

Take a look at the new website and let us know what you think.


 Why Did Dawn (in Kent) choose The BPc (from Hertfordshire)?

It was a chain of events that began in Hertfordshire. Years ago, we did some graphic design work for a company based in Cheshunt, Herts. The contact moved on, worked in London, recommended The BPc to a contractor who was looking for a website designer, who subsequently recommended us to another contractor who lives in Kent and we designed that website too. This led to a referral for Dawn's original website, described above.

Dawn then recommended our services to Jim Germaney, another Kent-based driving instructor whose website was not performing. We designed a WordPress CMS (updateable by client) website which was completed a few months ago. Dawn was so impressed with its functionality that she asked us to upgrade her site, keeping the same look and feel as the original website. Whew! Where will we go next? :)

Use this link if you want to view some of The BPc's website designs.



Thursday, 19 October 2017

Roller Shutters for Privacy and Security


The BPc has designed and delivered the websites for SunSeeker Doors and Roller Blinds. We have been working with this client for almost ten years, since having their slimline aluminum bi folding doors installed at our property.

SunSeeker Roller Shutters are the perfect complement to SunSeeker UltraSlim retractable patio doors.

Available in a range of RAL colours and woodgrain finishes, aluminium slatted shutters provide additional privacy, security and thermal benefits, as well as screening light pollution.

Easy to operate with an electric switch for motorised up or down operation, roller shutters can be installed on existing doors and windows or they can be ordered with SunSeeker UltraSlim or bi folding doors and windows to be installed together.

Video demo:

Filmed, edited & uploaded by The BPc.

If you are interested in contemporary aluminium and glass products for your home, visit SunSeeker Doors - and if you require a website for your business, please visit The BPc. Thank you.

Monday, 11 September 2017

Personalised Gifts at affordable prices

  

There is always an occasion to give personalised gifts: births, birthdays, mothers' day, fathers' day, St Valentine's day, anniversaries, remembrances, Christmas or just 'Thank You'. Especially when those gifts start from under £5.

Ceramic keepsakes from Queenie of Hearts are available 'off the shelf' or personalised. There is also a range of greetings cards (so much nicer than the, erm... "lunar-sow" website) and other gift items. All the designs are unique.


However, a new website needs more than to just 'be'. It needs a boost of some kind to be found on the internet amongst competitors - and preferably on page 1 of search results. If you search for Queenie of Hearts personalised gifts, you will find www.queenieofhearts.co.uk at the top of results - but this relies on knowing and remembering the name of the company.

 

The BPc is working with Queenie of Hearts to improve results for searches where the name is not used, e.g. personalised gifts. This is a mammoth task as there are thousands of businesses, many with much higher budgets and profiles, who will dominate the top spots. We might not succeed for generic searches but we shall endeavour to raise the profile for specific searches.


Monday, 17 July 2017

Unique Offer - not for everyone - Patio Doors

UPDATE 31/7/2017: THIS OFFER HAS CLOSED - DOORS SOLD! Please visit their website for new doors.

Our client: SunSeeker Doors designs, develops, manufacturers and installs contemporary glass doors. For home-owners who love the light, UltraSlim aluminium frames are less than 2cm wide.

£1,500 +vat, fully inclusive of delivery and installation

If you are looking for a set of fully opening patio doors to fit an aperture of 1520mm wide by 2020mm high, UltraSlim could be the perfect solution as an alternative to bi folding or French doors. Usually, the cost of bespoke doors is over £2,000 but this set is available for one lucky home-owner as a one-off. This is due to the original customer changing their plans after the doors were made. The company wishes to recoup the cost of materials and manufacturing.

Suitable for internal or external use, the glass unit is double glazed to British and EU standards and is kite-marked. The aluminium frames are powder-coated in black.

Link to the offer: Exclusive Door Sale
Link to product details: UltraSlim Doors

Photographs of similar doors:

Bespoke doorsets available for apertures up to 10m. UltraSlim are also available as windows.

Wednesday, 21 June 2017

Existing Client ... Brand New Product Line

SunSeeker Doors has designed and installed reractable glass doors since 2003. Starting with slimline aluminium bi folding patio doors and extending the range to include UltraSlim and Frameless Glass Doors. As an appealing convenience to customers, they also offer horizontal slatted blinds encapsulated within the doors' double glazed units, as an optional extra.

Added to their list of optional extras in a new product line... Roller Shutters!




When ordering SunSeeker Doors (or windows*) you can now include roller shutters, available in a range of colours. They can keep the sun at bay on early sunny summer mornings and can close off the dark night views without the need for curtains. Many people feel safer at night with shutters fitted and feel that the house is more secure, less inviting to intruders, when they are away.

*Note that all Doors can be specified as windows and still include the optional extras of blinds and/or shutters.

 Take a look at the Roller-Shutters page of their website for further information.

Wednesday, 31 May 2017

Kent-based independent Driving Tuition

We have produced websites for two independent driving instructors based near Maidstone in Kent. The latest one is JimGermaneyDrivingTuition.co.uk. Jim supplied the main photograph and we designed the website around it. Here are a few screen shots:
Home page logo, menu and banner image
mobile version
Gallery page featuring successful pupils

The website is built with WordPress, a CMS (Content Management System) which means that with very little training, most businesses will be able to log in and edit the information on their website, add images, write news, etc..

Several years ago, The BPc hand-coded an HTML website for Dawn Driving Tuition. We dedicated a blog post to designing the logo. We hear from Dawn now and then, if tweaks are needed to her website. In fact, it was Dawn who recommended The BPc to Jim Germaney Driving Tuition.

Visit TheBPc.org.uk to see a selection of our clients' websites and let us know if you'd like us to build one for you.

Monday, 8 May 2017

Family Business: Accounting Services, Herts/London

It was a long time in development, but finally the clients agreed on a website style, provided the written content and selected the visual impact that suited the company.

SJ Accounts Solutions is headed by the founder, Steve Anderson, and includes his wife Julia and his brother Rob amongst the staff. Based in St Albans, Hertfordshire, and at the heart of their London client base, SJAS provides a range of accounting services for both small and larger companies.



The BPc delivered the SJAS website to the client's exact requirements. We have not yet performed SEO on the content as the client has deferred this service, together with adding a news page or social media. We provide a personal service to each client's preferrences, e.g. website design, SEO, updates as required or training for client updates.

Friday, 14 April 2017

Your car, van, fleet will Keep on Running with WGC mobile mechanic

Matt Freeman is a mobile mechanic based in Welwyn Garden City, serving Hertfordshire and surrounding areas. Recently, his new website was launched, developed by Herts-based Professional Solutions and basic SEO added by The BPc who also wrote a couple of posts to kick-start his blog. This includes an insight into the importance of a regular oil and filter change.

As a mobile mechanic, Matt will come to your car or van to fix the problem - like a personal AA/RAC service. But he provides other auto services too - see his website for a full list.

In particular, Matt Freeman Autos can assist owners and other mechanics with removing diesel injection systems that have become seized, using specific equipment that he has invested in. If any mechanics in Herts and surrounding areas require Diesel Injector Removal at a fraction of the cost of purchasing the equipment required, contact MattFreemanAutos.com.