There are about 1600 residents in Digswell in Hertfordshire, some of whom follow the Archive on a Facebook page.
The Archive is run by four part-time volunteers, two of whom have a number of village contacts, all of whom try to unearth photographs, historic documents and, importantly, stories from residents about their lives in Digswell in days gone by. They have no desire to be intrusive but truly appreciate learning about real life in the village in the past.
A tale of three companies.
The BPc set up social media for a client in 2018 and, a few months ago, they took the task in-house. They have posted regular, informative posts to Linked-In but other social media was ignored. A few days ago, for whatever reason, there must have been a light-bulb moment and we were asked to (again) supply the login details to a newly appointed employee, which we have done, and we look forward to seeing their posts on other social media.
In contrast, another client who took their social media house earlier this year has made amazing progress.
Companies who respect the potential of social media and make time for it in-house will create more followers - but it doesn't stop there. Encouraging interaction with those followers will grow their presence even more. This has the main difference between those two companies (above), this year. And, although we no longer have contracts with them, we are happy to offer guidance.
The third company is a small, local business. The owner is aware of social media but has no desire to be involved with it, adding it to the tasks to be undertaken by the main employee. We offered to assist for a short period, no fee, no strings, as the employee was managing one post every week or two on Facebook and Instagram but no posts at all on their Linked-In or X accounts.
However, the owner insisted that the employee should continue, unaided, as that was part of his job.
There are pros and cons to this. Professional assistance - FREE - would have helped set the employee on the path to improvement. However, handling social media in-house is usually the best solution, when done well.
Where do we fit in? If you don't have the resources in-house, we can tide you over for as long as you need. whether it's a few weeks or years. Just contact us and say 'Hi' via the comments below or our contact page: thebpc.uk
In addition to Website Design, The BPc offers a range of internet business services.
Search Engine Optimisation (SEO) is tailored to each clients' business needs. It may require on-page content optimisation, updating websites to meet current technology standards and compliancy with government guidelines or it could be using social media to reach a wider audience to link to their websites.
We may also assist with keeping their news blog up to date. Linking to useful information is a great way of attracting people from social media and other websites.
A number of our current projects are for clients who need (or just want) assistance with setting up social media accounts, customising in line with company style and/or regular news posted across various media. Depending on their suitability, this might involve Twitter, LinkedIn, Instagram, Facebook, Tumbler and/or YouTube.
Creating and editing video presents an issue to some clients but it can be extremely useful for engaging new visitors. Shorter videos are widely favoured on social media and longer ones are ideal for YouTube.
